real estate

Real Estate Investing can be a lucrative addition to any portfolio and offers the potential to diversify risk. However, determining which real estate investment strategy is best for your needs requires careful research, including a thorough understanding of local market trends.

From buying a property to rent out to purchasing shares in REITs, there are many options for those looking to get involved in real estate investing. Here are five beginner-friendly strategies to consider.

Large-Scale Residential Rental Portfolios

Real estate investments provide an opportunity for investors to diversify their portfolios and earn passive income. They are also an excellent way to reduce risk and protect against inflation. However, they aren’t a sure thing and come with their own unique challenges. This is why it’s important to understand the market and invest wisely.

A good real estate investment portfolio should include a variety of types and sizes of properties. Single-family homes, or SFRs, are a popular choice for investors because they’re easy to manage and tend to have high occupancy rates. Another great option is multi-family properties, which offer a stable cash flow and can be used to generate rental income or long-term appreciation. Investors can also diversify by purchasing raw land and developing it, or using it as a site for new construction.

The first step to building a large-scale residential rental property portfolio is to determine your goals and investment strategy. This will help you identify which properties are the best fit and help you achieve your financial objectives. It’s also important to have a solid understanding of the local housing market, as this will help you make more informed investment decisions and stay on track with your goals.

Once you have a clear understanding of your investing goals, the next step is to explore financing options. There are a number of different options available, including hard money loans, private equity, and conventional mortgages. Explore each option and learn the terms, conditions, and repayment structures to determine which is best for your situation. Once you’ve found the right financing solution, it’s time to start searching for properties.

When choosing a property, be sure to take into account its cash-on-cash returns and its economic vacancy rate. Both of these metrics will help you determine its profitability and will allow you to compare it with similar properties in the area. It’s also a good idea to calculate the expected renovation costs and after-repair value of the property. This will help you determine how much tappable equity the property has once it’s renovated and can be sold.

Flipping Houses

House flipping has made many investors wealthy, but the practice is a riskier investment than long-term rental properties. It requires a sharp eye for what can be fixed at a reasonable price and an ability to estimate what a property will later be sold for. Miscalculate either of these and your profit might evaporate or even turn into a loss. Additionally, the longer a home sits on the market, you’ll be paying mortgage payments without any income from the property.

To minimize your risks, focus on class B and class C neighborhoods where houses tend to sell quickly. Additionally, look for homes that have recently been renovated or that need only minor repairs. If you don’t have the expertise to manage a renovation yourself, work with real estate agents or contractors who do. They’ll help you determine if a house is worth the effort, identify potential problem areas and save money by avoiding unnecessary or overpriced renovations.

In addition to buying and fixing up a home, you’ll also need to pay for property taxes and homeowners insurance. If you have the funds to cover these expenses, then property flipping can be a profitable venture. If not, then it might be better to diversify your investments.

There are other ways to make money in real estate, including buying a REIT or passively investing through a fund that holds property. These options provide a low-risk, liquid investment that can be more stable than stocks or bonds. They’re often safer than direct ownership of real estate, however, as they don’t require you to maintain the property.

Another option is to purchase a property and hold it for a short time before selling it. While it’s less volatile than flipping, it can still be a risky investment because you’re betting on a quick sale, which can fall through. In the worst-case scenario, you’ll have to continue paying a mortgage on an empty property for much longer than you wanted or could reasonably have anticipated. This can be a good way to diversify your portfolio if you have other assets that are performing well, but it’s not recommended for people just starting out in real estate.


Crowdfunding offers investors an opportunity to buy a portion of real estate properties that they would otherwise be unable to purchase on their own. This type of investment allows individuals to diversify their portfolio and generate passive income without the hassle of managing property operations. However, crowdfunding platforms are not a replacement for consulting with a financial professional to determine how to best include this type of investment in your overall portfolio strategy.

The best real estate crowdfunding sites allow accredited investors to access private REITs that feature diversified portfolios of real estate assets, as well as shares in individual rental properties. These investments typically pay generous dividends, which can add to the total returns of your portfolio.

These investment options are also more accessible than traditional investing, as they offer a more hands-off approach to property management and sourcing deals. The best crowdfunding platforms will provide you with a detailed description of each property, its projected returns, and the risks associated with investing in it. You will also receive frequent updates and reports on the performance of each project.

RealtyMogul, for example, has a minimum investment of $100 per deal and an annual management fee of 1% to 1.5% across different deals. The company also coordinates with contractors and property management teams to oversee the rentals, allowing investors to reap the benefits of passive income without any of the day-to-day headaches that come with owning and operating real estate.

Non-accredited investors may also be able to invest in a variety of real estate crowdfunding offerings, provided they meet the site’s investor qualifications. Some websites require a verified Social Security number or an IRS tax ID number and may charge an application fee, but others do not. Some may charge fees for certain types of projects, such as a one-time fee to process applications or a small percentage of the funds raised to cover platform costs.

Fundrise, for example, offers a starting investment of just $10 and a range of real estate investments that can be added to a self-directed IRA. Its specialized “eREITs” follow a particular underwriting strategy and focus on either debt or equity, which can impact long-term returns. Other sites, such as Origin Investments, require a higher minimum investment amount but offer a broader array of REITs and other types of private investments.

Online Real Estate Platforms

Online real estate platforms are websites or applications that provide users with a digital marketplace to conduct real estate transactions. These platforms offer a wide range of features, including property listings, virtual tours, and secure payment systems. They also allow buyers and sellers to negotiate prices and sign contracts electronically. Real estate platforms can be a convenient way to conduct real estate transactions, but they can also present a number of risks, such as lack of transparency and potential fraud.

Real estate crowdfunding platforms are designed to bring together multiple investors to fund property investments. These platforms are typically accessible via online brokerage accounts or through financial advisors. They can offer a variety of investment opportunities, such as private REITs, 1031 exchanges, and individual property investments. Some of the most popular real estate crowdfunding platforms include CrowdStreet, RealtyMogul, and Fundrise. These platforms often cater to accredited investors, who are defined as individuals who have a Series 7, 65 or 82 license.

For sellers, online real estate platforms can be an effective way to market their properties and reach a large audience of potential buyers. They can also avoid paying traditional real estate agent fees by listing their properties on these sites. However, sellers should be aware that online real estate platforms do not guarantee a sale, and they may need to wait longer for their property to sell.

Buyers can use online real estate platforms to search for properties and compare prices from the comfort of their homes. They can access a wide range of information about a property, including its after-repair value (ARV), and view virtual tours. Online real estate platforms can also help buyers save time by allowing them to skip the need to physically inspect a property. However, online real estate platforms can be challenging to navigate, and they can be vulnerable to fraudulent activity.

Online real estate platforms are disrupting the traditional real estate industry by offering a variety of benefits to both buyers and sellers. They offer convenience, cost savings, and increased control for users. Moreover, they can offer a range of advanced features, such as virtual reality tours and blockchain-based transactions.